Marketplaces Manager

BAT is evolving at pace into a global multi-category business.  We are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

SENIORITY LEVEL: Management

FUNCTION: Marketing, CX Activation

LOCATION: London

TYPE OF CONTRACT: Permanent

BENEFITS

• Flexibility for working from home (depending on the work requirements)
• UK yearly Incentive Bonus – competitive % based on business results and average annual salary
• Attractive Private Pension Plan - up to 15%, Private Medical cover, Doctor @hand-24/7 GP appointments, by video or by phone, 365 days a year, from anywhere in the world
• Share Reward Scheme (free shares and share saving scheme), Group Personal Accident Insurance, Life Assurance
• Flexible Benefits Scheme: Tax Return Assistance, Cycle To Work, Holiday Trading, Dental Insurance, Travel Insurance; Onsite Gym and Gyms Discounts-discounts at over 3,700 gyms, SPAs, pools, studios and outdoor fitness events across the UK; Season Ticket loans-Interest free loans for purchase of annual tickets for public transport

ROLE POSITIONING AND OBJECTIVES

The role sits within the Conversion team, as part of the wider CX Activation team.

As global Marketplaces Manager the job owner will lead global and above market relationship with online retailers. Furthermore, it is required to coordinate best approaches to win across multiple online platforms and support markets to optimise operations by best practice sharing. The role is critical to strategically accelerate consumer acquisition and build capabilities across all markets to deliver superior consumer experience. The expectation from the role is to grow profitable revenue across all partners and across all markets (following market prioritisation from New Category teams).

The Marketplace Manager will coordinate across activities including contract negotiation, performance monitoring, portfolio optimization and product listings. In the same time, it will design the global Marketplaces and quick Commerce roadmap, driving activation, as well as managing relationships with partners.

The role owns all capabilities that falls within this function as well as channel orchestration and will ensure these are updated and stays relevant across the BAT Capability Compass.

The role will ensure the right metrics are tracked, such as NTO, engagement rates, traffic etc. It will further collect online consumer feedback and share these with relevant teams to help prioritisation, including Category and Product teams.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Developing the BAT global Marketplace and quick Commerce roadmap, collaborating closely with the Capabilities team to upskill DRBUs and markets
• Handling relationships with partners, supporting in driving activation activities such as product listing, performance management and contract negotiation
• Working closely with the Growth Hub and CX Activation teams to run PoCs in Marketplaces, assess impact and generate insight based on consumer feedback to remove conversion challenges
• Champion good practices, share with DRBUs and constant look for opportunities to optimise and drive revenue growth
• Constantly assessing Marketplaces vs. our New Categories to assess potential by market
• Identifying potential alignments and economies of scale across markets in selling through digital retailers
• Building Capabilities to deliver consistent and superior consumer experience across all markets (starting with priority markets defined by New Category teams)
• Growing profitable revenue with Marketplaces (attitude of co-ownership of P&L)
• Performance Management & Reporting: defining key metrics and developing dashboards to enable performance visibility, providing operational insights to support decision making
• Collecting, analysing, and using data from all touchpoints to improve consumer experiences and track performance metrics.
• Working with the dCommerce team to deliver a cross-channel strategy
• Staying updated on industry trends and adopt innovative solutions to continuously improve the consumer experience.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Graduate Degree
• Strong experience within Marketplaces or digital commerce, minimum 5 years
• Demonstrated success in digital campaigns across multiple touchpoints
• Proficiency with e-commerce platforms, CRM systems, and other digital tools
• Contract negotiation skills, strong leadership skills
• Ability to craft and execute campaigns across digital touchpoints
• Strong analytical skills.
• Knowledge of Marketplaces management best practices
• Commercial savvy with understanding of P&L management
• Understanding of the role of Marketplaces in the wider channel mix
• Experience in driving pilot programmes and how to incubate Proof of Concepts to rapidly learn
• Expertise in streamlining processes and workflows for efficient operations.
• Experience working with agencies, briefing and managing them
• Understanding of shopper behaviours, needs and drivers
• Strong understanding of wider conversion channels, especially digital – e.g. eCommerce
• Experience developing positive relationships with stakeholders to deliver aligned activation

BENEFICIAL

• Proven track record of achieving sales targets and driving revenue growth
• Understanding of trade and B2B2C
• Good understanding of Acquisition and Retention channels, and how these work with Conversion touchpoints

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.