BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco (UK) has an exciting opportunity for a Consumer Experience Strategy & Planning Executive in London, Chiswick
Reports to: Consumer Experience Strategy & Planning Manager
Number of Direct Reports: no direct reports
Core Relationships: Internal – Area/EM Consumer experience & Digital teams, Area Categories teams, Area Insights, Procurement, Finance, Trade; External - Creative & content agencies
Geographic Scope: Western Europe Area
Travel Required: None to very limited
The Consumer Experience Strategy & Planning Executive is responsible for the delivery of the marketing communication strategy & communication cycle plans in line with brand growth priorities across categories and end markets.
Responsibilities will also include:
- Driving and coordinating implementation of communication cycle plans and activities to ensure objectives are met.
- Delivering touchpoint packages by cycle by market for a specific / all categories OTIF and in line with set strategy and priorities.
- Executing the adaptation of global CCG’s to End Market needs or manage Campaign development for local needs not catered in Global CCGs.
- Contributing to the development of comprehensive guidelines for omnichannel mono/ multicategory, ensuring consistency across various touchpoints such as messaging, 121, POSM, etc.
- Ensuring all key branded content delivery (retail screen, 121 assets/ message, etc) OTIF are aligned.
- Closely collaborating with the EM Consumer Experience & Trade team, Area Insights & Category team.
- Actively coordinating the delivery of critical metrics for campaigns, using Consumer Insights to improve efficiency.
- Actively managing the activity budget and spend meeting budget limits.
- Actively managing relationships with external Agencies
What are we looking for?
- University Degree
- Previous experience working with Brands / CX EM Experience in FMCG industry.
- A strong understanding of key marketing principles: consumer needs & journey, strategy & activation touchpoints.
- Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
- A consumer-centric approach in building activities and making recommendations.
- Strong written and verbal communication skills.
- Effective stakeholder management - working with and managing multiple stakeholders (internal and external).
- Strong project management skills with multiple markets in scope.
- Ability to maintain focus on several projects at the same time and effective planning skills.
- Excellent Excel and PowerPoint skills
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.