BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Pakistan has an exciting opportunity for a Regional Content Management Lead in Lahore
Disclaimer: This posting is for future hiring needs. While the role is not immediately available, we are collecting applications in anticipation of upcoming opportunities and pipelining purposes. If you are a strong fit for the role, we will get in touch with you for further communication.
you will supervise the strategic optimization of Digital Asset Management systems in your region, ensuring digital assets are organized, tagged, and maintained according to global standards while addressing regional needs. Managing a team of Content Management Executives, you will handle the full content lifecycle—ingestion, quality control, asset tracking, and governance—ensuring assets are accessible, reusable, and compliant. You will collaborate with global teams to align regional strategies with global content goals and improve content production workflows, directly impacting both short-term operational efficiency and long-term campaign success.
Your key responsibilities will include:
- Lead and mentor a team ensuring task allocation, growth, and performance.
- Align DAM & Workfront support with business goals while driving continuous workflow and user experience improvements.
- Supervise the organization, ingestion, and maintenance of digital assets in the DAM system, compliance with metadata and naming standards.
- Conduct audits to ensure asset relevance, accuracy, and retire outdated content.
- Generate regional content reports on asset usage, metadata accuracy, and workflow efficiency, providing insights to optimize campaigns.
- Collaborate with internal teams, external agencies, and collaborators to ensure smooth DAM adoption and alignment with global practices.
- Serve as the main point of contact for addressing customer concerns and resolving issues, offering solutions or collaborating with relevant teams.
- Partner with vendors for system upgrades, resolving technical issues, and ensuring platform efficiency.
- Lead digital rights and ensure assets align with licensing and usage guidelines.
- Maintain governance over asset reusability, ensuring compliance with global standards and improving regional campaign efficiency.
What are we looking for?
- 5+ years of experience with DAM systems, metadata standards, databases, and rights management.
- Expertise in Adobe Experience Manager (AEM), including Sites, Assets, and AEM Workflow; familiarity with Adobe Workfront and Creative Cloud (Photoshop, Bridge, InDesign).
- Proficient in taxonomies, controlled vocabularies, naming conventions
- Experience in SEO, SEM, and leading digital rights (DRM) and archival policies.
- Familiar with creative processes, asset lifecycle management, and working with global digital asset libraries.
- Proficient in HTML, CSS, and digital/graphic file formats; proven understanding of Adobe Creative Suite.
- Excellent communication, interpersonal, and collaborator leadership skills; strong interpersonal and time management abilities.
- Experience in large organizations with a focus on project management, leadership, and digital marketing.
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.