Senior Manager Trade Communication Strategy & Creative

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Mid-Senior Level

FUNCTION: Marketing

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

WHAT YOU WILL BE ACCOUNTABLE FOR

• Drive conceptualisation & innovation across communications platforms to ensure detailed, consistent messaging with collaborators at various levels both internal and external across the organization.
• Develop & implement a creative vision to communicate Trade Marketing initiatives. 
• Responsible for content strategy and developing comprehensive content that aligns with our goals and target audiences.
• Maintain & improve the company’s communications platform to support a broad network of Field Trade Marketing team members & customers.
• Collaborate with Field Trade Marketing leadership to deliver a comprehensive communication plan that supports all channels of Trade from the national, state/regional, and market archetype levels, as well as external collaborators.
• Support the Trade Communications team, as needed, in the areas of writing, editing, and website publishing/maintenance.
• Serve as a Strategic Business Partner working collaboratively with internal and external collaborators to support fullycoordinatedd marketing campaigns to include omni-channel strategies.
• Concept the creative for internal projects and lead all aspects of them to completion.
• Develop creative ways to pitch story centric content to elevate Trade marketing’s engagement with the internal platform.
• Conceptualize and build tailored presentations based on Trade Marketing needs. 
• Concept and storyboard engaging video series, high impact shorts, and informative thought leadership video content.

ESSENTIAL

Experience Required

• 3 – 5 years of confirmed experience in business communications, consumer marketing, digital marketing, and/or field trade marketing.
• 1 – 2 years of experience in leading projects with cross-functional teams.
• Experienced in innovative visual storytelling to include presentation creation.
• Proficient in Adobe Creative Suite.
• Ability to rapidly adapt and respond to changes in fast paced environments.
• Excellent communication, leadership, problem solving, and analytical skills.
• High level of integrity/confidentiality/ability to handle sensitive information.
• Ability to effectively present (large and small groups).
• Excellent written and verbal communication skills.
• Expertise in Microsoft Applications (Word, Excel, Power Point, etc.).
• Excellent collaborative/teamwork skills, successfully interacting with people inside and outside the organization.

Technical / Functional / Leadership Skills Required

• Experience in web publishing and management of communications platform execution.
• Solution-oriented with strong inter-personal skills; natural ability to influence both internal and external stakeholders at various levels within an organization.
• Detail-oriented with strong written and verbal presentation skills; able to process and present complex information in simple and digestible formats. Must be able to customize and adapt presentation based on audience.
• Conflict management and problem solving for mutually beneficial results.
• Self-starter who works well independently & collaboratively as part of a cross-functional team.
• Highly developed curiosity to drive innovation and transformation.
• Expertise in project management.
• Understanding and experience with using various communication channels and familiarity with AP style guidelines and journalistic writing.

Education / Qualifications / Certifications Required

• Bachelor’s degree in marketing, communications, or proven experience required.

BENEFICIAL

• Technical expertise in development and support of web-based platforms.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.