BAT KOREA IS LOOKING FOR A MEDIA AND SEARCH EXECUTIVE (SENIOR/ ASSISTANT MANAGER LEVEL)
FUNCTION: Marketing
SALARY RANGE: Base Salary + Excellent Benefits + Performance Incentive
LOCATION: Seoul, Korea
ROLE POSITIONING AND OBJECTIVES
This role is part of Digital & Social Media Marketing team. You will be responsible for planning and execution of paid media and search strategy across various digital and offline channels & campaign initiatives. Partake in business marketing planning as a Media and Search SME.
Reports to: Head of Social and Paid Media Marketing
Media Planning and Execution
- Understand business mission, goals, and challenges. Identify business needs and articulate plans to execute the Media and Search strategy to ensure platform readiness.
- Co-create the brief with CX (Consumer Experience) team and agencies
- Ensure operational excellence in all media and search executions
- Financial track and update on a regular basis to ensure on-budget
Collaboration
- Participate in activation campaign/project discussions & advises team based on expertise in media and search.
- Work closely with media agencies to articulate the media and search plan,
- Build lasting relationship with internal teams, agencies, and publishers.
Performance, Insights, and Optimization
- Keep up to date with the latest digital trends and innovation in media and search industry
- Optimize paid media campaigns and SEO with usage of various digital tools (e.g. Adobe Analytics, Adobe Audience Manager, Google Search Console, Sprinklr, Power BI) & work with performance management team or external agencies.
- Ensure all campaigns are tagged, tracked, and reported
- Provide insights for campaign performance and market trends to drive actionable business recommendations.
- Conduct in-depth keyword and website research, ad grouping and audience targeting, to drive data-driven optimizations
- Drive optimization at cadence level
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!