Online Channel Executive

JOB TITLE: Online Channel Executive

FUNCTION: Commercial 

SUB FUNCTION: TM&D Activation & Analytics

CITY & COUNTRY: Seoul, South Korea

• Set up KPIs for dedicated channel (sales, financials) and operational KPIs for online activities. Provide “bottom-up” input to Demand Planning, Consumer experience and Finance teams
• Develop channel device penetration plan, streamlined with cycle initiatives to ensure timely execution for effective deliveryof the targets
• Initiate sales focus initiatives to achieve device penetration target, coordinate development of mechanics with Online, CX, Legal, Finance and Trade Operations team and ensure seamless execution of the initiatives
• Contribute into development ofsales focus contentin line with brand guidelines and CX/CRM strategy to ensure single consumer view
• Track sales performance and operational KPIs for dedicated online channel and activities, prepare the learnings and sales-drive corrective measures to deliver KPIs
• Perform web analysis to understand customer behaviour and act upon the insights by optimizing user experience in e-commerce
• Lead Customer negotiations to deliver sales and financial targets
• Managing own commerce site’s changes including design updates and system development according to our own platform’s capabilities
• Managing respective Agency to effectively deploy execution of marketing campaigns and ad-hoc activities
• Ensure OTIF operation management of route-to-consumer processes (order, fulfilment, payment, return) for dedicated channel through DBS, Finance and Supply chaininterface
• Responsible for budget planning and governance for dedicated activities
• Participate in testing of new processes / new system functionalities development to improve operations in online channel
• Ensure online operations compliance with International Marketing Standards and local Legislation

ESSENTIAL

Experience Required

• 2+ years of experience in digital marketing, including own e-commerce and marketplaces operations, preferably in Multinational CPG Company
• Experience of executing online channel strategy with a proven track record of driving sales delivery & ROI
• Experience of planning, managing, and executing sales focus activities against budget
• Experience in managing own e-commerce and external online sales channels (Naver, Coupang, Kakao, etc)
• Experience in utilizing digital marketing tools such as Google Marketing Platforms, Salesforces and Adobe is an advantage
• Cross-functional project management
• Customer management and negotiations
• Effective communication and presentation skills

Education / Qualifications / Certifications Required

• University degree holder in Business Administration, Economics and/or Marketing

WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!