BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT IS LOOKING FOR AMARKETING COMMUNICATIONS MANAGER (CONTRACT TERM)
SENIORITY LEVEL: Management
FUNCTION: LEX
LOCATION: BAT Rothmans (Seoul)
ACCOUNTABILITIES
- Develop strategic plans for MPR Campaigns in line with local business objectives
- Implement all marketing communication campaigns in line with corporate brand guidelines
- Collaborate with MD (LM) and Comms Teams (Sr. Comms Manager) in developing marketing communications assets to pitch to local media, ie. press releases / feature articles / advertorials / interviews etc.
- Work together with MKT & Comms Teams in planning offline MPR campaigns for media, incl. press conferences
- Develop media briefing books, media expected Q&As, scripts and all other docs linked to promotion of our products
- Develop necessary documents for media crisis and issue management
- Develop MPR-related assets for internal communications / meetings / events across both global and local teams
- Work in close collaboration with the legal team on all matters that entail brand / product reputational aspect
- Analyse marketing claim matrix confirmed by legal to identify and confirm key messages that can be utilized locally
- Assist in managing media agency in developing media campaigns and assets
- Manage and report coverage reports focused on MPR
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required
- Professional experience with at least 7-10 years of relevant communications / media / public relations
- Working experience in either a PR Agency or a multinational FMCG company preferred
Technical / Functional / Leadership Skills Required
- In-depth understanding of relevant local media landscape and the political environment
- Excellent organizational skills: ability to manage tasks in timely manner
- Ability to analyse and produce high quality written documents
- Proficiency in written and spoken Korean and English
- Creative and enquiring mind: preferably extrovert and intuitive
- Good interpersonal and team skills
- Ability to handle multitude of projects and issues at one time
- Proficient in MS Office
- Bachelor’s Degree in Public Relations, Communications, Journalism, or a related field preferred
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!