Marketing Information Executive

BAT is evolving at pace into a global multi-category business.  We are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

• SENIORITY LEVEL: Managerial (Sole Contributor)
• FUNCTION: Marketing
• LOCATION: Lahore, Pakistan

ROLE POSITIONING AND OBJECTIVES

• Reports to: Marketing Information Lead
• Reporting Level: Senior Manager
• Geographic Scope: Japan

WHAT YOU WILL BE ACCOUNTABLE FOR

• Provide data analysis driven insights to the Information Manager, to understand market sales performance, commercial performance, consumer behaviour, perceptions and needs to drive volume and value growth.
• Monitoring & tracking of market performance to share insights on opportunities & risks, supporting management in decision making.
• Ensure the delivery of forward-looking consumer, customer, and competitor insights.
• Develop and maintain comprehensive competitive landscape analysis.
• Support the Information Manager in delivering a consumer centric perspective and up to date findings into given marketing activities.
• Assist with information related to end-market performance.
• Provide a long-term view on end-market opportunities and threats, ultimately contributing to regional strategy development.
• Ensure accurate and timely reporting as per the company guidelines.
• Engage confidently with key stakeholders in line with the guiding principles.
• Ensure all relevant commercial & consumer insights are effectively integrated into the management information system.
• Create good relations within the Planning team and cross functional networking to develop effective and integrated insights.
• Identify and propose improvement opportunities in current processes.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Experience Required

• A minimum of 3-4 years of relevant work
• Data analysis and interpretation
• Able to bring both an analytical attitude and a creative problem-solving approach
• Knowledge of data sources
• Previous experience in marketing
• Proficiency in speaking English
• Accurate & timely reporting

Technical / Functional / Leadership Skills Required

• Good knowledge of Global Sustainability frameworks, reporting standards and principles (e.g. GRI, GHG reporting protocol, TCFD, TFND etc). Understanding of CSRD and CSDDD is a plus.
• 3+ years of experience with exposure to Social and/or Environmental Sustainability. Operations background is preferable.
• Data Management, system implementation experience preferred.
• Working level knowledge of MS Excel and PowerPoint

Education / Qualifications / Certifications Required

• Degree preferably in Statistics, Data science, Business analytics or Marketing

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.