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BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!


SALARY RANGE: competitive salary/remuneration

LOCATION: Bucharest, Romania

JOB TYPE:  Permanent


We’re seeking an ambitious and talented Area Intelligence Specialist to join our new Foresights team. Reporting to the Area Insights and Foresights Manager, you will help us build a strong foundation for Foresights capabilities and create an impact in our organization by identifying and exploring emerging trends, opportunities, and risks. If you have a passion for learning & experimenting, curiosity about the future, and an eagerness to contribute to development of truly new capabilities, we want to hear from you!

As an Area Intelligence Specialist, you will collaborate with cross-functional teams to collect data, research and analyze trends, technologies and market shifts that could impact our business across the SEE markets (13 markets in South-Est Europe area). You will help us proactively identify opportunities for growth and innovation and assess potential risks and challenges to our strategic plans.


  • Collaborate with Insights, Information, Consumer Experience & Category teams to gather and synthesize data and insights.
  • Support in the consolidation at Area level of the collected data and analysis, with the usage also of Global Tools and assist in the harmonization of methodologies and way of workings across the End Markets.
  • Assist in the implementation and development of comprehensive Insights and Foresight reports and presentations for stakeholders, including senior management.
  • Support the Area Foresights Manager in identifying, analyzing, and interpreting trends, technologies, and market shifts relevant to our business.
  • Contribute to scenario planning and opportunity assessments, helping to guide strategic decision-making across the organization.
  • Actively participate in continuous learning and development activities to build and maintain expertise in Foresights methodologies and tools.


  • Bachelor's degree in a related field (e.g., Business, Economics, Data Analytics, Market Research, or a similar discipline).
  • Strong analytical and coordination skills. Critical thinking skills, with an aptitude for identifying patterns, trends, and insights from various sources.
  • Minimum 2 years of experience in Marketing roles, with a demonstrated ability to analyze and interpret complex data and to perform strategic thinking and planning.
  • Familiarity with qualitative and quantitative research methodologies and with basic finance concepts.
  • Excellent communication, storytelling and presentation skills, with the ability to clearly convey complex ideas to diverse audiences.
  • Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
  • Proficiency in English.


  • A dynamic and supportive work environment that fosters growth and development.
  • Opportunities to learn from experienced professionals and receive mentorship from senior team members.
  • Competitive compensation package and benefits, including opportunities for advancement within the organization.
  • Exposure to diverse projects and the chance to make a tangible impact on our business and the industry.
  • If you're excited about the prospect of joining our team and contributing to the development of our Foresights function, we encourage you to submit your application today. We look forward to discovering how your skills and experience can help shape the future of our company.


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

BAT entwickelt sich so schnell
wie kein anderes Unternehmen

Gestalte mit uns
eine bessere Zukunft

Bewirb Dich noch heute und hilf uns
dabei bis 2030 klimaneutral zu werden