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JOB TITLE:                                              NWEA BI Analytics Manager and Portfolio Lead

EXTERNAL JOB TITLE:                          NWEA Analytics Manager

FUNCTION:                                              NWEA BI CoE

SUB FUNCTION:                                     Data and Analytics

CITY & COUNTRY:                                  NWEA, locations vary


What are the key objectives and expectations from this role?  

The purpose of the role is to enable and support a performance driven organization through management and implementation of projects, processes and systems that support the business and the NWEA commercial marketing agenda especially within- and through all Business Intelligence areas.

One of the key strategic objectives for BAT is to drive better and more efficient performance through data driven insights. Our analytics team is growing fast and we are looking for an Analytics Manager to join us! The successful candidate will manage a team of talented and enthusiastic Analytics Specialists, contribute to building the culture of the team, and lead by example by working on the most complex projects, enabling our business partners to get the maximum value from their analytics solutions and platforms.

Business Intelligence, design & build of new solutions, and reporting support will be a central element in this journey as well as preparing for 1st class digital reporting both inside- and outside Enterprise Data Platform. Key role objective is to champion analytics product portfolio, support solution developments and align on overarching business strategy and priorities based on market’s needs and value sources.

What is the direct impact of this role on the team or organization?

You will be part of a team that plays a key role in a number of strategic BI initiatives that will transform the way BAT NWEA operate. We are continuously expanding our horizons and looking at how to create value to our consumers/customers through application of the latest BI and Advanced Analytics technology.  

You will have the opportunity to familiarize yourself with all aspects of our business. You will be central to implementing new and vital BI assets for core Business processes in BAT NWEA which will give a unique insight into the exciting world of our business areas. Big component of the work will be to work with marketing managers and users across multiple end markets to design and develop insights and dashboards to support their decision making and day-to-day run of the business.

In this role, you will join us in our mission to achieve excellence in business intelligence world. In return, we offer you an environment founded on teamwork, curiosity, and the desire to break new ground. We strongly believe that the best work is achieved by combining outstanding people with great technology, and - of course - having fun together along the way.

Reports to

NWEA BI - Head of Data and Analytics

Number of Direct Reports


Core Relationships


  • Business Intelligence, B2B and D2C team members
  • Global D&A Team and Regional D&A HUB Team
  • Country Managers, RSMs, FF
  • Brand Marketing
  • Key Account management
  • SP&I & Marketing Finance
  • Regional RTM Teams
  • Regional and NWEA IDT


  • External suppliers/vendors

Geographic Scope 

NWEA – North West European Area

Travel Required

Depends on project scope(s)


  • Work closely with internal stakeholders and product owners across NWEA functions to collect and mature BI requirements against a strong Business Case to design new BI solutions using the latest BI and Analytics technology available
  • Champion in-house analytics product portfolio, bridging the gap between the business and data and technology teams
  • End-to-end technical ownership of complex analytics projects (requirements gathering, technical execution, and stakeholder management).
  • Proactively identifying new types of analysis or data sources that expand current capabilities and help solve operational and strategic challenges and questions
  • Steer, deliver and embed new BI solutions within business for execution
  • Support deliverables for Super- and End User training
  • Actively assist and coach the NWEA BI team (internal as well as external consultants) in the subsequent agile development of solutions, ensuring the product meets product owner expectations
  • People Development – Support the implementation of People Capability Framework (PCF) and assess, facilitate and communicate development programmes, coach team and ensure succession planning and talent pipeline.
  • Stakeholder Management – Ensure strong collaboration with End Markets as well as with back office stakeholders. Manage Global and Regional stakeholders to cement NWEA as a best practice Area and Cluster.
  • This position also requires a drive towards experimenting with technology, developing prototypes together with the team and others. You will act as the highest-level technology domain expert on BI and Analytics technology, responsible for advising NWEA on maximizing the use of available technology to solve business critical problems



Experience Required

  • Minimum 6-7 years of experience in BI and/or analytics functions within FMCG companies
  • Commercial acumen and focus on commercial value
  • Experience as an internal consultant/BI consultant, with hands on experience driving design and developing visualisation dashboards for insights
  • Proven experience delivering reports in a rigorously data-driven environment.
  • Strong ability to bring quantitative and qualitative data to life, through insight discovery and storytelling. Experience presenting data-driven outputs to clients, or internal stakeholders.
  • Proven experience in driving change management and adoption

Technical Skills Required

  • Knowledge of visualisation tools, incl. PowerBI
  • Understanding of ETL tools
  • Proficiency in Microsoft apps (especially excel and PowerPoint)

Functional Skills  Required

  • Pro-active, creative, and dynamic.
  • Can work independently, have high drive, and thrive in a fast-paced environment
  • Are able to communicate and interact with stakeholders at different levels across functions within the organization
  • Excellent oral and written communication in English

Leadership Skills  Required


  • 1. Thinks Strategically and Prioritises
  • 2. Drives and Owns Results


  • 1. Collaborates and Influences
  • 2. Learns Quickly and is Agile

Education / Qualifications / Certifications Required

  • Undergraduate degree or equivalent practical experience in a quantitative field
  • University degree in Business Analytics or Marketing preferable


  • Knowledge of advanced statistical methods and/or programming languages for data analysis.
  • Previous experience in change transformation and data driven marketing in other companies


BAT entwickelt sich so schnell
wie kein anderes Unternehmen

Gestalte mit uns
eine bessere Zukunft

Bewirb Dich noch heute und hilf uns
dabei bis 2030 klimaneutral zu werden